In 2024, hip-hop and rap music continue to be the dominant force in global pop culture, influencing not just music but also fashion, language, and social media. Artists like Drake, Kendrick Lamar, and Cardi B continue to shape the genre, while up-and-coming talents are creating waves with fresh sounds and innovative collaborations.
One of the biggest trends in 2024 is the continued rise of “trap” music—a subgenre of hip-hop that blends heavy bass with catchy hooks and dark, atmospheric beats. Artists like Future, Lil Uzi Vert, and Travis Scott have helped push trap to the forefront, where it is now a staple of both rap and pop music.
In addition to its musical dominance, hip-hop’s influence is felt in other cultural sectors. From streetwear collaborations to viral TikTok trends, hip-hop artists are shaping the global conversation, making it a key part of today’s youth identity. As the genre continues to grow and evolve, its impact on music and culture shows no signs of slowing down.