The concept of a cinematic universe, a shared world that spans multiple films, has become one of Hollywood’s most successful strategies of the 21st century. In 2024, the cinematic universe model is continuing to dominate the entertainment landscape, with new franchises emerging and established ones expanding into even more complex and interconnected narratives. While the Marvel Cinematic Universe (MCU) remains the blueprint for this approach, other studios are increasingly adopting similar strategies to tap into the success of interconnected storytelling.
The MCU has proven the most successful example of this model, with its carefully orchestrated films and TV shows coming together to create an overarching story. The sheer scale of the MCU’s interconnected universe, spanning over a decade of films and television series, has resulted in a loyal fanbase and massive box office earnings. As the MCU moves into Phase 5, films like Guardians of the Galaxy Vol. 3 and the new Avengers film are deepening the multiverse concept, creating an intricate web of characters, timelines, and alternate realities.
However, Marvel is not alone in this pursuit. In 2024, DC’s own cinematic universe, now called the “DC Universe” (DCU), has undergone a major revamp under the leadership of James Gunn. With films like Superman: Legacy and The Flash, DC is hoping to create a more unified, interconnected universe, similar to the MCU. The success of recent releases such as The Batman and Joker also suggests that the franchise can successfully juggle multiple tones and styles within its broader universe.
Other studios are jumping on the cinematic universe bandwagon as well. Universal has been steadily expanding its Dark Universe, a series of interconnected films based on classic monster movies, while Sony’s Spider-Man universe continues to grow with spinoffs like Morbius and Venom. Even franchises like Fast & Furious, traditionally known for standalone action films, have adopted the interconnected approach, culminating in films like Fast X that expand the universe beyond racing to more action-packed, global storylines.
In 2024, the cinematic universe model has proven its staying power, with studios finding ways to create sprawling narratives across multiple films and TV series. However, the question remains: will audiences continue to flock to interconnected worlds, or will the novelty wear off? As studios expand their universes, the key will be maintaining quality and ensuring that each entry serves a meaningful purpose within the larger narrative. The stakes are high as the next generation of cinematic universes takes shape.
