Home Album and Song Reviews Wizkid’s Strategic Moves: Prioritizing Personal Gains in His Career

Wizkid’s Strategic Moves: Prioritizing Personal Gains in His Career

by Artist Recap Team
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Wizkid Is Just Doing What Is Useful For Him.

Wizkid, a prominent figure in the Afrobeats genre, has evolved significantly since his debut in 2010. He first gained attention at the age of 19 with his hit single from the album “Superstar,” showcasing a style filled with energetic synths reflective of the digital music landscape of that time. Over the years, he explored various musical influences, including highlife, dancehall, reggae, and R&B. His breakthrough moment came with the song “Essence,” featuring Thames and later Justin Bieber, leading to the successful 2020 album “Made in Lagos,” which highlighted a more refined and sensual sound.

His subsequent album, “More Love, Less Ego,” released in 2022, continued this trajectory while introducing playful retro elements. Recently, Wizkid released “Morayo,” an album dedicated to his late mother, who passed away at 66 in August 2023. This album reflects maturity and cultural depth, building on the established sound from “Made in Lagos.” However, some critics suggest that “Morayo” feels somewhat routine compared to other contemporary Afrobeats artists, even as it emphasizes emotional expression over innovation.

The album features impressive production orchestrated by Afrobeat maestro P2J, with standout tracks like “Karamo” and “Kese (Dance)” showcasing authentic instrumentation. Collaborative efforts with artists like Asake and Brent Faiyaz add unique flavors to the mix, although some aspects of the tracklist and songwriting could benefit from more distinct curation. Certain lyrical phrases are repeated, which may come off as monotonous, yet the overall soft, cyclical nature of the album creates a soothing experience for listeners. With its laid-back vibe, “Morayo” encapsulates the essence of Wizkid’s artistry in the Afrobeats landscape.

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