TikTok and Music: The Evolution of Music Discovery and Trends in 2024

In 2024, TikTok remains a dominant force in the music industry, shaping trends and driving song popularity in ways that were unimaginable just a few years ago. The app has evolved from a platform for viral dances and challenges to a powerful tool for music discovery, propelling unknown artists into the limelight and giving established musicians a new platform to connect with fans.
TikTok’s algorithm has revolutionized how music is shared and consumed. Its short-form videos and viral trends often introduce songs to millions of viewers, with catchy hooks and beats spreading like wildfire. Hits like “Old Town Road” by Lil Nas X, “Savage Love” by Jawsh 685 and Jason Derulo, and more recently, “Flowers” by Miley Cyrus, all found massive success after going viral on TikTok.
In 2024, music labels, artists, and producers are increasingly focusing on creating songs with TikTok in mind. Some artists are even tailoring their music specifically to cater to trends or viral challenges that may crop up on the platform. Others are collaborating with TikTok influencers to boost their exposure. The app has transformed music marketing by offering a more direct and organic way for fans to discover new tracks, sometimes before they even hit mainstream radio.
However, TikTok’s impact on music also raises concerns about the way trends can be fleeting, and the pressure it places on artists to create content that aligns with viral trends rather than their own artistic vision. Critics argue that TikTok’s influence can sometimes prioritize “catchiness” over substance, potentially altering the creative process for artists.
Despite the criticisms, the undeniable truth is that TikTok continues to be an invaluable tool for musicians. Its ability to quickly propel songs into the global spotlight has made it an essential platform for anyone in the music business.