In 2024, Kendrick Lamar is solidifying his place in the rap industry with significant achievements, including two number one singles—”Like That,” featuring Future and Metro Boomin, and his solo track “Not Like Us.” As anticipation builds for his upcoming third album, he has also been selected to perform at the Super Bowl LIX halftime show. Lamar has engaged in a highly publicized feud with fellow artist Drake, which has transformed his public image from a revered figure in the genre to a more intense contender, embracing themes of rivalry and conflict in his music.
The ongoing battle between Drake and Lamar has sparked widespread discussion, making “Not Like Us” the first rap diss track nominated for the Grammy Song of the Year. This shift in Lamar’s persona has allowed him to break free from the established image of a “good” artist within the moral framework of rap, demonstrating that the genre can encompass both deep cultural expression and competitive antagonism.
Lamar’s new album, GNX, showcases his dual nature as an artist—one who reflects on spiritual themes while also confronting real-life tensions and critics. The album is generating buzz with tracks like “Dodger Blue,” where he addresses past criticisms and emphasizes his readiness to endure struggles. Collaborations with emerging underground artists further enrich the project, suggesting a community-oriented approach to his work.
Despite the song “Watch the Party Die,” not making it onto GNX, Lamar’s exploration of his roots and past experiences is evident in the album. He reflects on his early career and the formation of his company, pgLang, emphasizing growth and ambition in a competitive landscape. The title GNX serves as a personal nod to his family’s history, grounding his artistic journey in his origins.
In this new phase, Lamar navigates the complexities of self-identity, success, and the expectations surrounding his talent. He articulates a sincere struggle with his artistic integrity and the pressures of fame, while also embracing the rap culture’s combative nature. His lyrics reveal a desire for understanding and connection, even as he acknowledges the appeal of conflict in the genre.
As Lamar continues to assert his dominance in 2024, he not only showcases his capabilities as an artist but also delves into deeper existential questions. The album GNX affirms his position as a leading figure in rap, emphasizing the ongoing dialogue about personal growth, societal issues, and the nature of the music industry itself.