Atlanta, GA – May 20, 2025 – JoyJam, a social platform designed to empower music creators through a digital-first approach to audience engagement and career development, has formally entered a strategic partnership with Make Music New York, a nonprofit organization best known for its wide-ranging, participatory music events across New York City. The alliance is intended to expand resources and access for artists of all levels within the city’s five boroughs, with a focus on elevating community-driven music culture through integrated digital and live programming.
The partnership marks a significant alignment between JoyJam’s mission to democratize music careers through innovative technology and Make Music New York’s long-standing commitment to free, inclusive performances that bring together musicians, audiences, and neighborhoods. Together, the two organizations will provide creators with increased visibility and sustainable growth opportunities by bridging the gap between online platforms and real-world performance networks.
By incorporating JoyJam’s digital infrastructure with the community-rooted outreach of Make Music New York, the collaboration offers a hybrid model for supporting the evolving needs of modern music creators. The initiative aims to bolster artistic autonomy while maintaining strong ties to grassroots community events, ultimately enhancing the ways artists connect with both fans and industry opportunities.
JoyJam’s upcoming full-scale launch later in 2025 is expected to introduce tools that allow artists to manage their careers independently, including profile customization, monetization features, and community-building capabilities. These tools reflect the company’s dedication to helping creators maintain control of their work and navigate an increasingly complex digital music landscape. The platform seeks to build a creator-first ecosystem where emerging and established artists can thrive on their own terms.
This strategic alignment with Make Music New York offers a pathway for expanding JoyJam’s presence at the community level. Through collaborations on programming, in-app events, and content creation, the organizations will create new channels for artist exposure and audience engagement. The model positions JoyJam as not only a platform for digital career development but also as a partner to legacy arts organizations working to promote local talent.
“This is a meaningful partnership between two organizations that care deeply about local talent,” said Howie Conyack, Founder of JoyJam. “Make Music New York has built an incredible grassroots network that celebrates creativity and community, and we’re proud to support their mission while giving music creators even more opportunities to grow their careers.”
As part of the strategic partnership, James Burke, Executive Director of Make Music New York, has been appointed to JoyJam’s Advisory Board. His appointment is expected to influence the platform’s community engagement strategies and shape future collaborations with arts organizations and civic partners. Burke brings significant experience in producing citywide events that serve diverse artistic communities and expand public access to music.
“JoyJam is building something really exciting for music creators, and especially for emerging artists intent on forging a fulfilling music career,” said Burke. “They actually understand what artists need: visibility, connection, and ways to grow, and I’m looking forward to helping shape a platform that puts creators first.”
The collaboration also reflects broader trends in the creator economy, where technology platforms are increasingly seeking ways to ground their offerings in community-based values. By aligning with an organization that emphasizes accessibility and public engagement, JoyJam reinforces its commitment to equity and sustainability in the arts.
Over the coming months, the partnership will introduce new initiatives designed to provide creators with tools and venues for performance, monetization, and discovery. These efforts will include digital activations through the JoyJam platform, live appearances coordinated with Make Music New York programming, and hybrid content strategies that extend the reach of in-person performances into the digital space.
Make Music New York’s annual event on June 21st will serve as a key touchpoint for this collaboration, potentially offering JoyJam-affiliated creators a high-visibility platform within one of the city’s most recognizable music celebrations. The integration of digital elements into live events is expected to broaden audience access and deepen engagement, offering fans a multi-platform experience while giving artists new avenues to connect.
This partnership also sets a precedent for how digital startups can collaborate with nonprofit cultural institutions to deliver mutual value. As arts funding landscapes evolve and creators seek more direct control over their careers, joint efforts such as this offer scalable solutions for empowering talent while preserving community roots.
JoyJam’s approach to creator empowerment focuses on building systems that promote transparency, artistic ownership, and sustainable income generation. With this collaboration, the company positions itself at the intersection of technology and culture, establishing relationships that can support both immediate exposure and long-term artistic development.
For Make Music New York, the partnership adds a layer of digital strategy that complements its physical presence across the city. By engaging new platforms, the organization enhances its ability to serve artists who are increasingly operating in both live and online spaces. The result is a richer ecosystem for music creation and appreciation—one that recognizes the importance of both tradition and innovation.
Looking ahead, JoyJam will continue to pursue alliances that reflect its commitment to inclusive growth and real-world impact. By engaging with cultural infrastructure already present in communities, the company aims to ensure that its platform not only serves creators but is built with them.
For additional information about JoyJam, visit www.joyjam.com. To learn more about Make Music New York and its upcoming events, visit Make Music New York.
Media Contact
Howard H Conyack Jr
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Website: www.joyjam.com