Hyperpop has emerged from internet music communities to become one of the most innovative genres in contemporary music. Pioneering artists like 100 gecs, SOPHIE, and Charli XCX have spearheaded this movement, which has notably expanded in 2024 to include mainstream figures such as Lil Nas X, Doja Cat, and The Weeknd, who have incorporated hyperpop elements into their work.
This genre distinguishes itself with its maximalist production style, blending pop with electronic, experimental, and avant-garde influences. Characterized by rapid tempo changes, distorted vocals, and glitchy sounds, hyperpop challenges conventional pop norms. It reshapes what is considered catchy or mainstream, offering a reimagined take on pop through a modern, digital lens.
Hyperpop appeals to a sense of individuality and non-conformity, encouraging experimentation with pitch manipulation, frenetic rhythms, and exaggerated melodies. This reflects a wide range of emotions, resonating strongly within a fanbase that thrives in online spaces, especially among those embracing non-binary identities and diverse sexualities.
In 2024, the influence of hyperpop can be seen in various high-profile releases. Charli XCX’s album “Crash” blends mainstream pop with hyperpop’s experimental spirit, while artists like A.G. Cook and Arca push the genre’s boundaries further, exploring unconventional song structures and new emotional storytelling methods.
The evolution of hyperpop continues in real time, as producers and fans actively contribute to its sound on platforms like TikTok and SoundCloud. This grassroots formation has established hyperpop as a dynamic and ever-changing movement, suggesting that its influence on pop music will persist and grow in the coming years.
