Dakota Johnson, the acclaimed actress best known for her roles in Fifty Shades of Grey and The Peanut Butter Falcon, made headlines during her appearance on the Today show on June 10, 2025. Known for her wit, charm, and candid demeanor, Johnson offered an unexpectedly honest response when asked about her “non-negotiables” in a relationship. The comment went viral, drawing attention from both fans and the media.
A Candid Response Goes Viral
While discussing the upcoming release of her film Materialists (scheduled for June 13, 2025), Johnson was asked by host Craig Melvin about what she considers to be essential qualities in a partner. Without missing a beat, Johnson responded, “Not an a**hole.” The blunt nature of her answer immediately sparked laughter from the Today crew and audience.
Though the response was light-hearted, it also conveyed an underlying truth about the importance of kindness and mutual respect in relationships. Her candidness has endeared her to many fans, who appreciate her unfiltered approach to public life.
The moment quickly went viral, with clips circulating on social media platforms and gaining widespread attention. Johnson’s ability to balance humor with sincerity has always been one of her defining qualities, and this moment was no exception.
Promoting ‘Materialists’: A Star-Studded Film with High Expectations
In addition to her candid moment, Johnson was on the show to promote her upcoming film Materialists. The film, directed by A24, is a dark comedy that explores themes of love, self-identity, and consumerism. Johnson plays the lead role of a matchmaker in New York City, who is forced to confront her own ideals when she meets her perfect match—an ex who is far from ideal.
Materialists also stars Chris Evans and Pedro Pascal, both of whom have been gaining recognition for their roles in recent years. The film is generating buzz due to its sharp script, stellar cast, and timely themes. Early reviews have been positive, with critics praising Johnson’s performance as both vulnerable and relatable. As of June 2025, the film holds a 90% rating on Rotten Tomatoes, with a Metacritic score of 77, signaling a strong reception ahead of its release.
Behind the Scenes: Dakota Johnson’s Career and Personal Life
Known for her versatile acting skills, Johnson has built an impressive career with a wide range of roles. Her breakout performance in Fifty Shades of Grey solidified her place in Hollywood, but it’s her more recent work in indie films like The Peanut Butter Falcon and A Bigger Splash that has garnered critical acclaim. Johnson’s ability to tackle both commercial blockbusters and nuanced, character-driven stories speaks to her depth as an actress.
Beyond acting, Johnson has also begun to explore producing and directing. She is set to direct her first feature film in 2026, marking the beginning of a new chapter in her career. Her creative aspirations are matched by her commitment to social issues, particularly women’s rights and gender equality. Johnson has used her platform to advocate for women in Hollywood and beyond, supporting initiatives that promote diversity and representation in the entertainment industry.
Public Image: Authenticity in the Spotlight
Johnson’s candidness on the Today show was just the latest example of her willingness to be open and authentic in the public eye. Despite her high-profile career, Johnson has managed to maintain a level of privacy while still being relatable to fans. Whether discussing her personal beliefs, her experiences in Hollywood, or her approach to relationships, Johnson’s genuine personality has made her a beloved figure in the entertainment world.
Her recent comments about “non-negotiables” are in line with her reputation for speaking her mind. In a media landscape where many celebrities carefully curate their public personas, Johnson’s down-to-earth, unpretentious demeanor is refreshing. Fans admire her ability to maintain her authenticity, even in the face of intense media scrutiny.
Conclusion: A Bright Future Ahead
As Dakota Johnson continues to make waves in both her professional and personal life, it’s clear that she remains one of the most compelling and relatable stars in Hollywood. With Materialists poised to make an impact at the box office, her candid moments and unfiltered personality are only adding to her growing influence in the entertainment industry. Fans and critics alike can look forward to what Johnson does next—both on and off the screen.