After much anticipation, Coco Jones has unveiled her debut album, Why Not More?. The album’s title reflects her aspiration for authenticity and high artistic standards, marking her emergence as a significant figure in the R&B genre. With a rich variety of sounds and personal storytelling, Jones delivers a compelling narrative that illustrates her journey as both a singer and an actress.

Coco’s Musical Journey

Jones first gained recognition in the entertainment world through her role as Roxie in the Disney musical Let It Shine (2012), where she demonstrated her vocal talent. Following this, she released the EP Made Of in 2013, showcasing her ability to create catchy pop tracks. Over the years, she judiciously balanced her music career alongside acting, capturing attention in her recent portrayal of Hilary Banks in the reboot of The Fresh Prince of Bel-Air.

Her signing with Def Jam in 2022 further solidified her transition into the music industry, building excitement for the release of her first full-length album.

Artistic Growth and Authenticity

In conversations about her creative process, Coco Jones highlighted a newfound confidence in trusting her instincts while producing music. She stated, “I feel like I’m just getting that I have to trust in myself… It’s supposed to be my truth, my authenticity, my vision, my voice [that’s] the loudest.” This philosophy is vividly reflected in Why Not More?, where she blends various musical influences while maintaining a firm control over her artistic vision.

Musical Diversity and Cohesion

The album’s soundscape is richly varied, featuring elements from Timbaland-inspired electro beats, soothing Quiet Storm synths, dynamic acoustic guitar riffs, and vibrant Caribbean rhythms. Despite this eclectic mix, Jones’ powerful alto and emotional delivery create a cohesive listening experience.

Tracks like the contemplative “Taste” and the pulsating “AEOMG” reveal her lyrical depth, while collaborations with prominent artists like Future on “Most Beautiful Design” and YG Marley on the title track showcase her versatility and ability to hold her ground alongside established names in the industry.

A Defining Moment in R&B

Coco Jones’ first full-length album marks a significant milestone in her career, emphasizing her readiness to make her mark in the music industry. With Why Not More?, she not only raises the bar for herself but also signals her arrival as a serious contender among R&B’s most promising talents.