Since Rema’s departure from his debut album “Rave & Roses” in 2022, the Nigerian Afrobeats artist has experienced significant success and faced criticism within his cultural context. His 2023 single “Calm Down,” featuring Selena Gomez, achieved remarkable milestones, reaching number 3 on the Billboard Hot 100 and setting a record for 58 weeks atop the U.S. Afrobeats charts. However, success has come with a price, as his London show at the O2 Arena faced backlash, being misinterpreted as satanic due to performances rooted in the Edo culture of his hometown, Benin City, Nigeria.
Rema’s highly anticipated second album, “Heis,” explores the duality of his experience: spectacular achievements and the backlash from cultural representation on a global scale. With a title that signifies existence in the Greek language, “Heis” showcases a darker, more intense sound compared to his previous work. The album features a strong production team, including Producer X and London, and relies heavily on vibrant, rhythmic drums that dominate the soundscapes.
Throughout the album, Rema addresses the accusations surrounding his artistry, embracing his regional influences while balancing global appeal. He asserts the importance of staying connected to cultural roots, drawing parallels to conversations in Black American music about authenticity and heritage. Rema expresses a desire to elevate Afrobeats further, possibly expanding its representation alongside established artists.
The album opens with “March Am,” featuring Rema’s energetic call to action, delivered in pidgin English. His exploration of Afrobeats through various vocal expressions showcases his growth as an artist. Songs like “Hehehe” adopt a more self-aware tone, while “Benin Boys” serves as a cultural homage. Although the album maintains a brisk runtime of just under 30 minutes, some thematic repetitions toward the latter half may feel excessive.
“Heis” concludes with “Now I Know,” offering a reflective perspective on the journey Rema has undergone, encapsulating his emotional growth and experiences. The album represents a fusion of edgy aesthetics and cultural pride, indicating Rema’s evolution as both an artist and a cultural ambassador. While fans of his more mainstream pop may not fully connect with “Heis,” those seeking a deeper exploration of identity and artistry will find it a compelling experience.