In a significant move for the media and entertainment sector, TwelveLabs, an innovative AI startup known for its advanced video analysis capabilities, has partnered with Amazon Web Services (AWS). This collaboration is set to integrate TwelveLabs’ powerful tools into the Amazon Bedrock developers service, enhancing video processing capabilities for businesses within the industry.

Details of the Collaboration

The partnership between TwelveLabs and AWS was finalized just ahead of the NAB Show in Las Vegas. While specific terms of the agreement have not been disclosed, the deal marks a vital step in making the advanced Marengo and Pegasus foundation models available on Amazon Bedrock—the first cloud platform to do so.

Enhancing Video Accessibility

Video content currently accounts for nearly 80% of all global data, much of which remains untapped due to challenges in searchability and usability. Jae Lee, co-founder and CEO of TwelveLabs, emphasized the transformative potential of their technology: “By making our models available through Amazon Bedrock, we’re empowering even more enterprises to bring video understanding to their existing infrastructure,” he stated. This integration allows users to search, interpret, and analyze their entire video libraries efficiently.

Unlocking New Possibilities

Samira Panah Bakhtiar, AWS’s General Manager for Media & Entertainment, Games, and Sports, highlighted the advantages this collaboration will offer. She noted, “By bringing TwelveLabs’ advanced models to Amazon Bedrock, we’re helping our customers make sense of any video moment.” The aim is to simplify the processes of searching, categorizing, and extracting valuable insights from extensive video collections, fostering new applications and enhancing user experiences.

Background and Future Prospects

This recent partnership builds upon an earlier Strategic Collaboration Agreement between TwelveLabs and AWS, illustrating a shared commitment to innovation in video technology. As businesses increasingly recognize the intrinsic value of their video assets, the integration of TwelveLabs’ tools into AWS infrastructure paves the way for a new era of video analysis.