Ava Max, the rising pop sensation, has made a notable return with her latest release, the music video for her single, “Lost Your Faith.” This marks the first visual preview from her highly anticipated third album.

First Release of the Year

On her social media platforms, Max expressed her excitement: “So happy to finally be here with you,” she shared, indicating the significance of this project for her.

Visuals and Themes

Directed by Claire Arnold, the music video features Max in a striking golden bra-top, performing powerful lyrics interspersed with intimate moments between herself and actor Finn Wittrock. As she sings poignant lines like, “I used to have you on your knees all night, but now you never pray,” the video portrays a narrative filled with emotional depth.

Message of Resilience

In a recent press release, Ava Max described “Lost Your Faith” as a “message of love and hope,” noting: “Somewhere in the wreckage, you realize you’re still standing. You piece yourself back together: not into who you were, but someone stronger, someone more certain of their own light.”

Health Challenges and Musical Journey

Fans had been anticipating this release, especially after Max’s brief hiatus from social media due to health issues. She addressed her absence on X, saying, “So sorry for being MIA, I’ve been sick the last week and had to go to the hospital for some health problems. I’m better now.”

Prior to this release, Max had a busy 2023, featuring singles such as “Spot a Fake” and a collaboration with Kygo on “Whatever.” Her second studio album, “Diamonds and Dancefloors,” was launched earlier this year, further cementing her presence in the music industry.